PLEASURES Dragon Zip Hoodie

Mood. Emotion. An altered state of being. This is the official definition the brand Pleasures presents itself with. The reality? It's exactly like that. Pleasures co-founder Alex James grew up in the lively 80s and 90s in New Jersey, and it is the reflection of the cultural mix of the turn of the millennium that he vividly transfers onto his collections. The strongest and also the most controversial proof of this is Kurt Cobain's suicide note memorialized on one of their T-Shirts. Pleasures is an ode to culture and an experiment but mainly a brand, which has become a loyal medium to its roots within the few years of its existence. Choose your piece at Footshop!