A Pocket Guide to Nike

A Pocket Guide to Nike is a compact and inspiring publication that reveals the story of one of the world's greatest sports brands. A perfect blend of Nike history, design and innovation, this guide is ideal for lovers of sport, fashion and sneakers. The book charts the brand's journey from its inception in 1964, when it was founded by Bill Bowerman and Phil Knight, to its global dominance today. It includes detailed profiles of iconic models such as the Air Max, Air Jordan and Nike Dunk, and looks at their influence on sport and pop culture. Special attention is paid to Nike's groundbreaking technologies, such as Air cushioning, Flyknit, and React, which have changed the game in sports and lifestyle footwear. The book also focuses on significant collaborations with celebrities and brands such as Michael Jordan, Travis Scott, Off-White™ and Comme des Garçons. A Pocket Guide to Nike also highlights the cultural overlap of the brand, which has inspired generations of athletes and creatives alike. With concise text, engaging visuals and a clear format, this guide is ideal for any fan of Nike and its iconic slogan "Just Do It."