GORE-TEX®: GORE-TEX® membrane is known for its ability to provide waterproof, windproof and breathable performance. This technology utilizes microscopic pores that are small enough to prevent water from penetrating, yet large enough to allow body moisture to escape, ensuring wearing comfort.
Upper
Gore-tex: Gore-Tex technology in shoe uppers has revolutionized outdoor footwear by providing a waterproof yet breathable barrier that keeps feet dry and comfortable in a variety of weather conditions. The unique membrane of this material allows water vapour to escape while preventing water penetration, making it ideal for running shoes used in rainy or snowy climates.
Midsole
GEL™: A cushioning gel that provides comfort, reduces the impact on the heel and protects against otherwise unnecessary injuries.
FlyteFoam: FLYTEFOAM™ is a revolutionary technology used in running shoe midsoles that provides superior cushioning while maintaining low weight. FLYTEFOAM™ material is lighter and provides better rebound than traditional EVA foam. This technology is constantly being refined to improve performance and comfort for runners.
Sole
AHARPLUS™: AHARPLUS technology stands for ASICS High Abrasion Rubber Plus and is designed to provide exceptional durability and grip. This material is three times more abrasion resistant compared to conventional rubber, thanks to the incorporation of rubber used in car tires. This makes shoes with AHARPLUS™ material ideal for long term use as it retains its functionality and grip over time.
Healthy body, healthy mind. That is the hidden message in the Asics brand name, which is an acronym for an old Latin proverb. The original Asics sneakers featured the Onitsuka Tiger branding, which refers to the founder Kihachiro Onitsuka. These days, the sneakers are branded with the well-known "a."
Asics sneakers have long been perceived by the public only as high-quality running shoes. But the hidden potential of Japanese design has only reached its full potential at the end of the last decade. That's when the very successful Asics Gel-Kayano 5 sneakers started to gain popularity. It's not just this silhouette though, the Asics Gel-Kinsei sneakers have entered the fashion world in full force too, and they plan to play the highest league in the 2020s.
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